The Art of Blog Marketing Part III
Is your blog creating leads for you while you sleep? It should if done properly. In our past 2 installments we talked about making the blog accessible, we used our marketing wisdom to effectively jazz up our titles and first lines so that our blog was irresistible to readers. The last thing I recommend, which is sometimes the hardest - is to make sure you give your reader a little bit of yourself in every blog.
We read people’s blogs first because of the content, but we come back to some-one’s blog again and again because of what they bring to the content. Give your opinion and ask your reader’s opinion so they feel compelled to write back. How do you feel about the subject you are writing about? Your readers want to know.
The beauty of a well written blog is that it is personal, and we trust personal opinions more than advertising. This is the power of blog marketing it melds the two together. Blog POWER! So keep it easy to find; keep it smart, keep it honest