The Art of Blog Marketing Part II
Is your blog making you money yet? In Part I we talked about making the blog easy to get to by placing a large BLOG button on your website main page. Are you seeing more traffic already? Now it’s time to be smart about your blog titles and your opening lines. I always try to make titles serve 2 purposes - 1) peak interest 2) include key words targeted toward the main demographic - For instance if your Blog is about making sure that realtors have their websites search enging optimized your blog might be titled Internet Marketing Blunders Realtors Can’t Afford to Makehoping that a Realtor sees that and thinks - “I better read that!” and if some one googles Realtor and Internet Marketing - PING there you are!
Then I try to have a short and evocative first sentence - Most major search engines will post the first sentence as description. So if you had written the above mentioned blog and a prospective client did a google search for Realtor and Internet Marketing they would be offered a page of links to articles, yours included. Your first sentence is the only thing you have to sway them to click on you. It has to be good, it has to have a hook. “Do you want to double the hits on your website in under 30 minutes?” something they can’t bear to walk away from. Take a look at the first line of this blog. Did I follow my own advice? Remember we aren’t just blogging, we are blog marketing.
Don’t miss Part III where we spice it up your blog and make it memorable! Subscribe to the blog so you won’t miss it!