Is your blog creating leads for you while you sleep? It should if done properly. In our past 2 installments we talked about making the blog accessible, we used our marketing wisdom to effectively jazz up our titles and first lines so that our blog was irresistible to readers. The last thing I recommend, which [...]
Is your blog making you money yet? In Part I we talked about making the blog easy to get to by placing a large BLOG button on your website main page. Are you seeing more traffic already? Now it’s time to be smart about your blog titles and your opening lines. I always try to make titles serve [...]
Having trouble getting people to look at your blog? It could be that people are having trouble finding it. The 1st lesson in blog marketing is making your blog easy to find. And I mean EASY!
If I don’t see a big button on your main page that says BLOG, chances are that I am not [...]
“Blog” is an abbreviated version of the term “weblog,” which is describes web sites that maintain an ongoing chronicle of information or more realistically a list of ongoing thoughts and stories.
A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs can be used to share [...]
One of the questions we are frequently asked, is that doesn’t blogging open up a can of worms? Many companies fear the reports from the outside. If you are truly intersted in communicating with your clients, potential clients and the public, blogging is a great way to gather opinions, get new ideas and give your [...]
I am a professional blogger. That’s right, I blog for money. Sometimes I blog for myself. Sometimes I blog as myself on someone else’s website, as an expert. But mostly I blog on other people’s websites as a ghost writer for the web site owner. Why would anyone want their blog written by a ghost writer, you [...]